| | |  Internet Marketing Experience Search engine marketing experience can be found here -
Planning, evaluating, adjusting and executing online media purchases on CPM, CPC, Pay Per Call and CPA agreements including display advertising, rich media, e-mail inclusions and textlinks -
Creating and aiding in development of own-site advertising and merchandising including offer banners and buttons, textlinks and rate matrices, as well as new offer and section concepts -
Developing offers for external and internal content and advertising with regional management and rate analysts including systemwide deals, regional specials and last-minute offers -
Building static and rich media ads, as well as developing textlinks and landing page copy -
Experienced with ad options, specs and best practices for Travelocity, Orbitz, Expedia, Priceline Southwest Airlines, Continental Airlines, Travelzoo and several travel advertising networks -
Building and updating landing pages for affiliates and partners -
Tracking of efforts through analytics programs like Webtrends and Google Analytics as well as best practices for URL tracking tags | | | | |  |
