• Bachelor of Science, Advertising/Public Relations Texas Christian University (TCU), Fort Worth TX, graduated May 2002
• Minors in Spanish & Psychology, area of emphasis in Marketing
• 3.57 GPA, Cum Laude

Senior SEO Account Manager, Range Online Media (Fort Worth, TX)

October 2006 - Present

Managing SEO campaigns for clients in the retail, luxury goods, mobile software, travel and other industries.  Participated in day-to-day and special SEO projects, sales and re-pitch efforts, article writing and trade show / conference presence.

• Developing site audits, consulting on implementation and providing guidance and direction on further site development that resulted in consistent patterns of growth in site traffic and revenue

• Providing training in copywriting and technical practices for client teams and employees, including 150+ copywriters and merchandisers for Macys.com

• Researched, developed and contributed to client and agency best practices for arenas such as corporate blogging, social networking, digital asset management and video syndication

• Managing pay-per click and pay per call accounts including keyword building, bid monitoring and management, creative development, researching new opportunities and results analysis

• Monitoring and reporting news and trade developments for the team and for clients

• Achieved results in PPC campaigns above expectations for conversions and profitability in overall results and product-specific pushes; Increased profit by more than 900% over previous year's cruise high season results and an increase in online bookings on a 50% YOY reduction in media budget

Marketing Associate, Advantage Rent-A-Car (Fort Worth, TX)

November 2003 - October 2006

Participated in a wide range of online and traditional marketing activities for local and system-wide functions including online presence, promotions, customer loyalty and experience, sales and local market support.

• Analyzed, monitored and improved online presence including research, promotion management and creating display advertisements averaging double standard response rate

• Maintained and fulfilled day-to-day management of relationships with major online partners

• Designed and managed new employee website and updated client-specific content

• Managed sponsored search advertising program including keyword list and bid management. Responsible for and exceeded ROI requirements and achieved higher than average sales conversion

• Produced sales collateral, advertisements, presentations and promotional items

• Developed value-added programs, location upgrades and targeted sales efforts

Marketing Assistant, Image Impact (Kansas City, KS)

May 2002 - March 2003

Aided in launch of sponsorship analysis business through marketing functions, product development and researching business environment.

• Developed and organized press and sales materials including sales kit, press releases, interactive CD-ROM mailer and demonstration videos; assisted in pitches

• Created advertisements and made recommendations for media placement

• Liaison to software writers for image identification software and managed  client-side testing

Intern, Russ Cline & Associates (Kansas City, KS)

May 2001 - August 2001

Provided assistance in planning and execution of events through research, graphics and on-site execution of events. Invited to participate in projects during following school year.

• Aided in research, planning and production of *NSYNC concert; worked on-location

• Created office /venue layouts and general graphics projects for Davis Cup competition, ESPN Winter X Games and ESPN Summer X Games

• Assisted in drafting pitches for production of events

Intern, Millennium PR (London, UK)

August 2000 - December 2000

Assisted in basic PR functions for travel and technology-based clientele including Ryan Air and the Tourism Ministry of Serbia and Montenegro

• Created press releases and compiled local, national and international distribution lists for news events, promotions and press tours

• Aided in development and frequent updates for client website, increasing traffic and notoriety

• Distributed information and acted as spokesperson for client at university activity fairs

• Created address database for direct mail piece

Intern, iTravel (Kansas City, KS)

May 2000 - August 2000

Aided in development of startup of internet business-to-business travel company through marketing functions.

• Researched competitive environment and marketing directions

• Compiled and analyzed data to determine effectiveness of direct mail campaign for business-to-business client base

• Summarized e-client feedback on effectiveness of web site

• Produced creative content for web site

Intern, Sprenger McCullough PR/Advertising/Marketing (Kansas City, MO)

May 2000 - August 2000

Acted in various public relations and administrative roles

• Drafted press releases, PSAs, requests for coverage and radio advertisements

• Researched media contacts and competition for clients

• Updated local media contact list

• Organized and catalogued client deliverables. Assembled press kits

• Main receptionist for office; general office support

• Google Advertising Professional certification
• Creative Director, A/V Presentation Director, TCU AAF College World Series of Advertising 2002 team; third place overall in district, top rated presentation
• TCU in London International Studies Program, Fall 2000. Course of study included internship with London-based PR firm and course taught by British professor
• Former columnist, TCU Daily Skiff
• Golden Key, Kappa Tau Alpha Honor Societies
• Eagle Scout

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