Search Marketing


Highlights of my search marketing experience and results. For a complete list of experience, see my full Dallas / Fort Worth SEO resume.

 

SEO / Natural search

  • Localization strategies for international (single country) and multi-national websites.
  • Working with and around Flash, AJAX, JavaScript and other major site technologies that represent fundamental crawling hurdles.
  • Implementation of basic and advanced coding elements and techniques.
  • Leveraging merchandising, seasonal planning, and other retail factors and techniques to improve rankings on targeted terms.
  • Formal training of copywriters, merchandisers, PR professionals, developers and other e-commerce team members on the importance of SEO and how to leverage it in day-to-day work.
  • Testing keywords, keyword targeting strategies and coding approaches to find best situational  practices for a site / brand, and overarching practices for natural search optimization as a whole.
  • Use, optimization and customizing SEO-specific tools like Brightedge, Conductor Searchlight, Moz and SEMRush, and leveraging analytics for tracking and analyzing performance.
  • Integration of SEO into content marketing efforts, planning, and content creation.

SEM / Paid Search

  • Responsible for managing spend based on return, lead-generation, traffic / audience prospecting and setting up new opportunities.
  • Responsible for building, managing, testing and improving landing pages.
  • Google Advertising Professional certification.
  • Averaged 10% conversion and 40:1 returns overall on immediate online purchases in previous position (analytics system did not allow for tracking latent purchases or phone-in purchases).
  • Tracking of efforts through analytics programs like Omniture, Coremetrics, Webtrends and Google Analytics, as well as best practices for URL tracking tags and naming conventions / and hierarchies for tracking.
  • Leveraging Yext and Google My Business for coverage of location-based search marketing.
  • Testing and optimization for optimal spending and use of PPC and SEO together.

 

Industries

  • Retail
  • Apparel
  • Consumer electronics
  • Beauty
  • Jewelry
  • Luxury
  • Travel, airlines, hotels and hospitality
  • CPG
  • Auto
  • Finance / Bank
  • B2B
  • Content / News / Blogs

Sample Brands

  • Cole Haan
  • Travelocity
  • Neiman Marcus
  • Estee Lauder
  • Bass Pro Shops
  • American Airlines
  • Wyndham Hotels
  • Timberland
  • 20×200
  • adidas
  • Sherman’s Travel
  • Saddleback Leather
  • Hudson Jeans
  • Loeffler Randall
  • Frost Bank
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