Localization strategies for international (single country) and multi-national websites.
Working with and around Flash, AJAX, JavaScript and other major site technologies that represent fundamental crawling hurdles.
Implementation of basic and advanced coding elements and techniques.
Leveraging merchandising, seasonal planning, and other retail factors and techniques to improve rankings on targeted terms.
Formal training of copywriters, merchandisers, PR professionals, developers and other e-commerce team members on the importance of SEO and how to leverage it in day-to-day work.
Testing keywords, keyword targeting strategies and coding approaches to find best situational practices for a site / brand, and overarching practives for natural search optimization as a whole.
SEM / Paid Search
Responsible for managing spend based on return, lead-generation, traffic / audience prospecting and setting up new opportunities.
Responsible for building, managing, testing and improving landing pages.
Experience with Google, Overture/Yahoo, and Bing/MSN networks, Ask.com, Ingenio Pay Per Call, Verizon Superpages, Yellowpages.com and Citysearch sponsored search advertising.
Google Advertising Professional certification.
Averaged 10% conversion and 40:1 returns overall on immediate online purchases in previous position (analytics system did not allow for tracking latent purchases or phone-in purchases).
Tracking of efforts through analytics programs like Omniture, Coremetrics, Webtrends and Google Analytics, as well as best practices for URL tracking tags and naming conventions / and hierarchies for tracking.
