| | |  Search Engine Marketing Experience Specific figures on monthly budget and term load are confidential -
Responsible for managing spend based on return, prospecting and setting up new opportunities and regular reporting on performance. Also responsible for building, managing and improving landing pages -
Experience with Google, Overture, and MSN networks, Ask.com, Ingenio Pay Per Call, Verizon Superpages, Yellowpages.com and Citysearch sponsored search advertising -
Google Advertising Professional certification -
Averaged 10% conversion and 40:1 returns overall on immediate online purchases in previous position (analytics system did not allow for tracking latent purchases or phone-in purchases) -
Familiar with organic search optimization and natural search optimization techniques -
Tracking of efforts through analytics programs like Webtrends and Google Analytics as well as best practices for URL tracking tags | | | | |  |
